Japan-based confectionery company Lotte opened a special site to celebrate the 70th anniversary since its founding in 1948. The centerpiece of the commemorative website is a new animated musical short featuring the song "Shinesekai" (New World) by the band Bump of Chicken. The video centers on a middle school boy-meets-high school girl scenario. They are surrounded by a wide range of characters who are all "spirits" of various Lotte snacks, such as a men's singing group … read more